About Us
Founder & Consulting Strategist - Aoife Griffin
Aoife Griffin is the founder and heart behind The Cultúr Co., a marketing and strategy consultancy dedicated to elevating Irish cultural groups, artists, musicians, festivals, promoters and nonprofits. With a deep-rooted passion for Ireland’s rich artistic heritage and a sharp eye for modern strategy, Aoife bridges the gap between tradition and innovation.
With years of experience in marketing, community engagement, and cultural advocacy, Aoife has helped countless creative organizations grow their presence, tell their stories, and connect authentically with their audiences. Her approach blends strategic clarity with a genuine respect for cultural identity — ensuring every campaign, brand, or initiative stays true to its roots while resonating in today’s fast-moving digital world.
Whether working with grassroots music groups, cultural festivals, or mission-driven nonprofits, Aoife brings a collaborative spirit, strategic insight, and a commitment to amplifying the voices that shape Ireland's cultural landscape.
When she’s not strategizing for clients, you’ll find Aoife attending trad sessions, exploring new artistic collaborations, or championing cultural initiatives that celebrate Irish identity both locally and globally.
Why We're Different
At The Cultúr Co., we don’t believe in one-size-fits-all marketing. We understand the heart and heritage behind every cultural project — because we’re part of that culture too. Our approach blends strategic clarity with a deep respect for tradition, ensuring your voice is heard, your values are honored, and your audience truly connects with your story. Whether you're a local musician or an international festival, we offer tailored strategies that celebrate your identity while driving real, meaningful growth.
What We Do
The Cultúr Co. partners with artists, musicians, cultural groups, festivals, and nonprofits to craft authentic marketing and growth strategies. We help you tell your story, grow your audience, and amplify your impact all while staying true to your cultural roots. From branding and social media strategy to event promotion and strategic consulting, we provide tailored solutions that bridge tradition with modern, meaningful engagement.