About Us
Founder & Consulting Strategist - Aoife Griffin
Aoife Griffin is a marketing strategist and consultant, and the founder of The Cultúr Co.
With a background spanning marketing strategy, brand development, and community engagement, Aoife works with organisations to clarify their message, strengthen audience connection, and build sustainable growth. Her work supports purpose-led brands, nonprofits, creatives, and cultural organisations navigating change, growth, or repositioning.
Aoife’s expertise is rooted in culture-led and community-driven work — an environment that demands thoughtful storytelling, strategic clarity, and long-term trust-building. This foundation allows her to bring a nuanced, practical approach to marketing that balances values, creativity, and commercial reality.
Known for her collaborative working style and strategic insight, Aoife helps organisations develop marketing strategies that feel grounded, intentional, and effective. From early-stage initiatives to established teams, she partners closely with clients to ensure their work resonates in a fast-moving digital landscape without losing its core identity.
Aoife was recently named an Irish Echo 40 Under 40 in the United States, recognising her contribution to culture, community, and leadership. Outside of client work, she remains deeply engaged in the arts and cultural sector, continually informed by the communities and creative practices that shape her strategic perspective.
Why We're Different
At The Cultúr Co., we don’t believe in one-size-fits-all marketing. Every organization operates within its own context shaped by its values, audience, and ambitions and effective strategy starts by understanding that.
Our work blends strategic clarity with a deep understanding of culture, community, and storytelling. This allows us to develop marketing approaches that are thoughtful, tailored, and grounded in what truly matters to each client. We focus on helping clients communicate with authenticity, connect meaningfully with their audiences, and grow in ways that feel sustainable and aligned.
Whether you’re an emerging creative project, established business or an established organization navigating change, we offer clear, considered strategies designed to support long-term impact not just short-term visibility.
What We Do
We work across purpose-led brands, nonprofits, creatives, and cultural organisations, helping clients clarify their positioning, strengthen audience connection, and build marketing approaches that feel intentional and sustainable. Our work is grounded in insight, storytelling, and strategic clarity ensuring your message resonates without losing what makes your organisation distinct.
From brand and messaging strategy to audience growth, content creation, and campaign planning, we offer tailored support shaped around your goals, resources, and stage of growth. With a background rooted in culture and community-led work, we bring a thoughtful approach to modern marketing that balances authenticity with measurable progress.